terça-feira, 24 de novembro de 2009

Levi Strauss (Care Tag For Our Planet)

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use.

BBDO West, San Francisco, the pro bono agency for goodwill San Francisco, conceived the ideia to turn Levi's brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

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